KR Stock Summary and Trading Ideas (Kroger Company | NYSE:KR)

Founded in 1883, Kroger is the largest pure-play supermarket operator in the United States, operating roughly 2,700 stores across more than 30 banners. Kroger's business is primarily grocery-led (roughly 77% of sales), spanning fresh-food and private-label offerings, complemented by fuel centers (10%) and pharmacies (11%). The firm also generates income from advertising, data analytics, and manufacturing.

Kroger Company trades on the NYSE stock market under the symbol KR.

As of April 2, 2026, KR stock price climbed to $72.35 with 3,607,298 million shares trading.

KR has a beta of -0.32, meaning it tends to be less sensitive to market movements. KR has a correlation of 0.05 to the broad based SPY ETF.

KR has a market cap of $45.79 billion. This is considered a Large Cap stock.

Last quarter Kroger Company reported $35 billion in Revenue and $1.28 earnings per share. This fell short of revenue expectation by $-364 million and exceeded earnings estimates by $.08.

In the last 3 years, KR traded as high as $76.58 and as low as $42.10.

The top ETF exchange traded funds that KR belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.

KR has underperformed the market in the last year with a price return of +9.6% while the SPY ETF gained +17.5%. However, in the short term, KR had mixed performance relative to the market. It has outperformed in the last 3 months, returning +15.5% vs -3.7% return in SPY. But in the last 2 weeks, KR shares have been beat by the market, returning -1.9% compared to an SPY return of -0.1%.

KR support price is $69.28 and resistance is $71.80 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that KR shares will trade within this expected range on the day.